New Drop Out Now
Signed in as:
filler@godaddy.com
About Us
Kendall: Founder/ Creator
Ghetto Clothing is a streetwear/activewear brand that stems from Inner City Culture mixed with sneakers and lifestyle. Founded in 2023 by Kendall Nether. Ghetto Clothing started as a platform for selling streetwear items such as clothing to bring attention the roots of where the beloved Black culture began. Ghetto Clothing is now based in Los Angeles, and has grown into designing/distributing our own premium apparel catered to our supportive community.
Stay up to date on our social medias @ghetto_clothing23
Kendall created this brand with a dual purpose: to establish a strong competitor in the clothing industry and to change the narrative surrounding the word "ghetto." Historically, "ghetto" has been a household word used all over the world, often laden with negative connotations. It is frequently associated with poverty, crime, and social decay, unfairly stigmatizing the communities that it describes.
Kendall's vision for the brand goes beyond fashion. It aims to reclaim and redefine the word "ghetto," transforming it from a term of derision into one of empowerment and pride. The brand emphasizes the rich cultural heritage, resilience, creativity, and strength found in ghetto communities. It seeks to highlight the positive aspects of these communities, such as their vibrant cultures, tight-knit social fabrics, and the incredible talent that often emerges from them.
This brand is not just for black people but also for other multicultural, multi-ethnic groups who share a common goal of redefining what "ghetto" means. It is for anyone who has been marginalized or misunderstood, and who sees value and beauty in their unique experiences. By embracing the diversity and multifaceted nature of these communities, Kendall's brand aspires to create a more inclusive and accurate representation of the ghetto.
In doing so, the brand serves as a powerful statement against stereotypes and prejudice. It encourages people to look beyond the surface and appreciate the depth and richness of ghetto culture. Ultimately, Kendall's brand is about building bridges between different ethnic communities, celebrating their shared struggles and triumphs, and promoting a message of unity and respect. This redefinition of "ghetto" is a crucial step towards greater cultural understanding and acceptance, transforming a word that once divided us into one that unites and empowers us.
Ghetto history
The look and representation of this brand are designed to specifically appeal to the African American and Jewish communities, creating a strong sense of cultural resonance and connection. However, the brand's appeal extends beyond these groups, as it promises to be relatable to a wide range of communities that have experienced life in the ghetto.
In today's diverse and interconnected society, this brand's relevance has never been more significant. It aims to serve as a "bridge" to close the cultural and social gaps between various ethnic communities. This bridging role is particularly crucial, given that many communities have their roots in or have emerged from the ghetto. By acknowledging and embracing these shared experiences, the brand seeks to foster unity and understanding across different cultural backgrounds, ultimately promoting a sense of inclusivity and solidarity.
Ghetto style
The clothing line will blend athleisure with fashion, offering pieces that are stylish enough for outings yet comfortable enough for workouts. Our brand is built on the core values of being fashionable, trendy, meaningful, and groundbreaking, ensuring that everything we create, sell, and promote is with our customers in mind. One of the standout aspects of this brand is that it allows individuals to be completely authentic and true to themselves in front of the camera, without needing to change who they are. We've chosen black and white for our logo to symbolize the stark, undeniable truth about our communities' history of oppression and marginalization.